A:
branding conceals who is performing the work
and adds intellectual friction by persuading people a difference exists when there isnt any, or the difference is trivial
protecting the work of an individual from executives who attempt to create a career from branding helps the market locate production sources without paying large premiums to those who merely style it
setting the attractiveness of a good or service on its easily measurable performance emphasizes the beauty of numbers over fictional symbols and shallow catch phrases
independently measuring the value of a good or service, instead of receiving advice from its producer on how to "perceive" it, dispenses with the lazy intellectual process overemphasized and exploited by branding
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